Entertainment

The podcast goldrush in Nigeria

Towards the first decade of the millennium, Nigerians could access the internet in dingy cyber cafes (there was nothing cafe about them) for N100 per hour.

Access to the cyber space would welcome the blogging era in Nigeria. Blogs such as Linda Ikeji and Bella Naija will start off as small and personal blogs hosted on blogspot and would later morph into multi million Naira companies in less than a decade.

During this period, thousands of young Nigerians would open up blogs to express their ideas, minds and thoughts from politics, sex, fashion, relationship and love to pop culture.

Nigerian entrepreneur, Linda Ikeji notably turned her passion into a billion Naira media company.

Nigerian entrepreneur, Linda Ikeji notably turned her passion into a billion Naira media company.

Right now we are witnessing a renaissance of sorts as young Nigerians are freely expressing themselves on the Internet. Unlike a decade ago, they are expressing themselves by recording their perspective about life and encoding it in mp3 or mp4 files, instead of typing on a keyboard.

Welcome to the podcast era. The word ‘podcast’ is synonymous with Apple, as the tech company integrated the feature and name into their iTunes service way before it became mainstream.

However, the name podcast predates Apple’s early bet on the medium with traces to the name existing as far back as 2004.

Podcasts can be fun an free to record. (Current)

Podcasts can be fun an free to record. (Current)

Even though it has been around for a while, podcasts became really mainstream and influential to global pop culture circa 2015. Now, everybody and their mother has a podcast – Nigerians haven’t been caught lacking either. 

While we might have had certain bubbling under podcasts before, the major Nigerian podcast that garnered a cult following across the continent and beyond is Loose Talk Podcast hosted by journalists, Osagie Alonge, Ayomide Tayo and Steve Dede.

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